Social media is one of the most important aspects of marketing in today's digital age.

With a certificate in Social Media Management from the University of Florida and extensive hands-on experience, I specialize in creating and executing dynamic social media strategies that drive engagement and growth. My expertise spans both paid and organic social media management across platforms like Instagram, Facebook, Twitter, and LinkedIn, utilizing tools such as Meta Business Suite and Hootsuite for scheduling and performance tracking. 

Notable achievements include: increasing Boca Tech and Automation’s social media following by 10% through targeted content strategies, and increasing event ticket sales by 5% for Arts Garage with a content pillar approach and paid ad campaigns.

I am Proficient in Canva and Adobe Creative Suite, I design compelling multimedia content, from graphics to videos, ensuring brand consistency and audience engagement. By executing data-driven paid media campaigns, I optimize reach and ROI, helping brands build a strong and engaged online presence.

Copywriting is the groundwork on what every piece of marketing content is built from.

I specialize in writing for diverse audiences across multiple platforms. My expertise spans paid ad copywriting, SEO-driven blogs, and high-performing email campaigns, all designed to achieve specific marketing goals. Proficient in Mailchimp, Google Ads, and WordPress, I have successfully increased click-through rates for Baltimore K9 Tutors Google Ads by 10% through persuasive ad copy, boosted keyword rankings by 50% for Boca Tech and Automation with strategic blog writing, and enhanced event ticket sales for Arts Garage through engaging email campaigns. From attention-grabbing subject lines to conversion-driven ad messaging, I create impactful copy that strengthens brand presence and drives measurable results.

Website development is an important competency to have due to the nature of the digital landscape, and the need to keep a "digital shop" working for the online client/customer.

Proficient in platforms like WordPress with Elementor Pro, I focus on speed optimization, mobile responsiveness, and SEO integration. My work includes leading a full website redesign for Boca Tech and Automation, enhancing UX/UI, and improving site performance, resulting in faster load times and higher search rankings. Additionally, I have optimized website speed, implemented structured SEO strategies, and used CSS for custom styling to enhance visual appeal. By integrating SEO best practices during development, I create websites that not only look great but also drive measurable results.

Building brand awareness comes from marketing tactics such as SEO, where utilizing keywords can help a company curate where and how they want to be found.

My expertise spans technical SEO, keyword research, backlink strategies, and content optimization, utilizing tools like Google Analytics, Ahrefs, and DemandJump. I have successfully implemented pillar-based SEO strategies, enhanced keyword integration, and developed backlink initiatives to boost domain authority. Notable achievements include increasing keyword rankings by 50% for Boca Tech and Automation, significantly improving blog visibility and engagement, and strengthening website authority through targeted link-building efforts. Additionally, I have conducted technical audits, optimized website performance, and refined content strategies to align with evolving search trends. 

Content creation goes hand-in-hand with many corners of marketing, specifically social media and print/traditional marketing efforts.

I am passionate about crafting engaging and impactful content that resonates with audiences and drives results. My expertise includes video production, graphic design, blog writing, and social media content creation, ensuring every piece aligns with brand identity and marketing goals. 

Proficient in Adobe Creative Suite, Canva, and smartphone videography, I develop high-quality multimedia content optimized for websites, blogs, and social media platforms. 

Notable projects include increasing Boca Tech and Automation’s social media following by 10% through tailored videos and graphics, boosting engagement and leads for Baltimore K9 Tutors with engaging paid ads, and enhancing brand awareness for AuxThera through targeted video advertising. From eye-catching social media assets to SEO-driven blogs and dynamic video production, I create compelling content that strengthens brand presence and fosters audience engagement.

Event marketing is a great way to bring a community and clients together to interact face-to-face with the company and brand. 

I worked on events for Boca Tech, and Arts Garage. Boca Tech had an annual event, and a few smaller, intimate events. Arts Garage had an annual fundraising gala, along with smaller weekly and monthly events.

I developed cohesive visual identities for Boca Tech's Home Tech Expo and Arts Garage's annual Gala, creating memorable experiences for attendees. Launched effective campaigns that drove registrations and ticket sales, utilizing targeted ads and organic posts. Produced videos, graphics, and email designs that aligned with marketing goals and event themes, achieving increased reach and engagement. Ensured a strong branding presence at events, coordinating signage, live social media updates, and interactive booths.

Check out some examples of work I have done for comapnies such as Boca Tech, BaltimoreK9 Tutors, Arts Garage, and Kibbelz of Love